A new report by Greenlight Insights will offer industry analysis with a focus on dissecting the complexity of the AR Industry including mobile and head-worn devices.

SAN FRANCISCO, CA (May 30, 2018) — The rapid growth of the global augmented reality industry reflects the important role immersive technologies such as VR and AR play in numerous consumer and enterprise markets. In the new 2018 AR Industry Report, Greenlight Insights provides in-depth analysis on the both mobile AR and head-worn AR displays markets, including global market size estimates, spending data, and unit shipment forecasts.

The disruptive potential of augmented reality is being supported by recent innovations such as Apple’s TrueDepth camera and sensors, as well as an upcoming wave of AI co-processors used for inside-out tracking.  Use cases for mobile AR have become more prominent with consumers, creating an accessible platform to increase exposure of the immersive technology. Meanwhile, head-worn AR devices like the Microsoft HoloLens and Meta 2 headsets have gained traction in specialized. This distinct separation of use cases has led to a complex market for augmented reality landscape which will be explored in the 2018 AR Industry Report.

“Led by robust spending from corporate IT budgets, augmented reality is poised to experience exponential growth over the next five years," says J.C. Kuang, Analyst at Greenlight Insights and co-author of the 2018 AR Industry Report. "An organization's ability to profit from AR hinges on having the most up-to-date knowledge of the evolving technology landscape.”

The 2018 AR Industry Report will be released in June, and can be pre-ordered now at https://greenlightinsigh.com/industry-analysis/augmented-reality-forecast-2018/

About Greenlight Insights

Greenlight Insights is powering the future of the virtual reality ecosystem, providing proprietary market intelligence to technology, entertainment, and media professionals to help them make strategic decisions. Learn more at greenlightinsights.com and follow @AskGreenlight on Twitter.