Greenlight Insights, the global leader in market intelligence for virtual and augmented reality, is pleased to announce Alexis Macklin has been promoted to Research Manager. In this newly created role, Macklin will lead a team of analysts focused on delivering insights on the increasing use of virtual and augmented reality within the media & entertainment industry.

“Greenlight Insights has expanded and kept pace with many new dynamic research areas within the rapidly evolving xR marketplace, and Alexis’ contributions have anchored our numerous initiative,” says Clifton Dawson, CEO of Greenlight Insights. “Her expertise and collaborative approach are not only assets to Greenlight Insights but to the xR industry as a whole.”

Macklin joined Greenlight Insights in 2016 and previously served as an analyst in the Media & Entertainment practice. Macklin has authored over 30 reports focused on different areas of the augmented and virtual reality marketplace. A sought-after speaker, Alexis has also delivered presentations to executive audiences such as those attending Digital Hollywood, AWE, NAB Show, Sensor Expo and dozens of international events.

About Greenlight Insights

Greenlight Insights provides proprietary syndicated research, consulting, and events about the future of virtual and augmented reality (xR). Greenlight Insights delivers critical strategic insights to the world's leading hardware brands, publishers, service providers, institutional investors, and government entities.

Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in human-machine interface technologies. To learn more about joining our team, visit greenlightinsights.com/careers.