Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles

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2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of visual computing?

The remainder of this analysis from Greenlight Insights is part of our Augmented Reality Intelligence Service, which contains on-demand access to data, analysis, and insights. For in-depth analysis on the future of augmented reality technologies, order the 2018 Augmented Reality Industry Report.