Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst China xR Intelligence Service, Client-Only, Insight Articles, Virtual Reality

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Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends for an entire week.

Greenlight Insights tracked the sales data of top VR brands, offering cardboards, mobiles, standalones, PC-tethered HMDs, controllers and other hardware.

The remainder of this analysis from Greenlight Insights is part of our Virtual Reality Intelligence Service, which contains on-demand access to data, analysis, and insights. Contact sales to gain access.