New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

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Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases.

If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. With the latest developments in ray tracing, objects in immersive media, games, and simulations are achieving new heights in a realistic interaction.

The remainder of this analysis from Greenlight Insights is part of our VR/AR Intelligence Services, which contains on-demand access to data, analysis, and insights.