Google debuted Daydream View, a new VR headset for its new Pixel smartphone, priced at $79. Unlike Google’s earlier Cardboard headset, Daydream is made of a softer material, includes a wand-like motion controller, and most importantly, offers an untethered experience.

While there are dozens of platforms competing for consumer, media, developer, and ecosystem attention — including HTC Vive, Oculus Rift, and PlayStation VR – Daydreams main rival is likely to be the Samsung Gear VR system.

“The handheld controller is an important development,” Greenlight Insights analyst Alexis Macklin said. “In some respects, it is more intuitive than the temple trackpad on the Samsung Gear VR. The Daydream remote is a simple directional remote that has a tracking pad, two menu buttons and volume controls. Taken together, a controller may be a more intuitive for mobile VR gaming than a trackpad on the headset.”

Rapid market developments, such as the introduction of new headsets at low price points, is one reason Greenlight Insights will publish its latest forecasts in the upcoming Virtual Reality Industry Report (pre-orders now available). The most comprehensive forecast in the industry, Greenlight Insights has developed proprietary forecasts for 8 top-level and 26 sub-categories. Moreover, next-generation platforms, such as Google’s Daydream and MetaVision’s augmented reality headsets, is just one of the topics to be discussed at next month’s Virtual Reality Strategy Conference.