Greenlight Insights Identifies PTC as a Standout Vendor in New RealityCheck Report on AR Task Guidance Solutions

Lindsey Wadle Press Releases

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San Francisco, CA – January 6, 2020 -- The workplace of tomorrow is here; Internet of Things (IoT) technologies have facilitated connectivity in the workplace to empower the growth of productivity to new heights. Augmented reality (AR) is the latest technology executives in Construction, Manufacturing, and Aerospace industries are embracing to transform task guidance. With the AR Task Guidance solutions market expected to reach $2.1 billion by 2024 according to Greenlight Insights, augmented reality task guidance is emerging as a major new product category, championed by hands-free interactions deployed in frontline work and Industry 4.0 environments.  

In the RealityCheck™: AR Task Guidance report, Greenlight Insights competitively evaluates the performance of seven leading vendors against key metrics for a class of products or services. This quantitative and qualitative assessment is designed to illustrate how well each metric is executed or implemented. The report identifies PTC’s Vuforia suite as the current leader of AR Task Guidance solutions, providing the widest variety of tools for developers and technical managers to implement an AR or digital transformation strategy. Other platforms, like Worklink from Scope AR, are emblematic of highly agile solutions suited to companies with a strong focus on 3D asset visualization and native spatial computing.

“The use of augmented reality by enterprise firms is rapidly gaining momentum, thanks in no small part to the arrival of highly valuable productivity-oriented applications from innovative startups and established enterprise software providers,” said J.C. Kuang, Greenlight Insights Analyst. “Robust and highly versatile product suites for AR task guidance, built on efficient, feature-rich engines are particularly well-positioned to maximize value for end-users and organizations.” 

As part of its RealityCheck™ research, Greenlight Insights offers this first-of-its-kind analysis of established providers of VR/AR-enabled solutions. Greenlight Insights finds not all solutions are created equal. 

“Task guidance solution providers that recognize the future potential — and the criticality of its implementation — for frontline workers will be well-positioned against major enterprise IT stakeholders such as Microsoft as they continue to adjust to the growing demand for immersive workforce solutions,” said Mr. Kuang. 

Greenlight Insights’ RealityCheck™: AR Task Guidance is available now. For more information, visit, email, or call 415-854-3282.

About Greenlight Insights

Greenlight Insights provides market intelligence on smart, virtual reality, and augmented reality display technologies through proprietary data, insights, and analysis. Greenlight Insights delivers critical strategic insights to the world's leading technology companies, publishers, service providers, institutional investors, and government entities.

Based in San Francisco, with offices in Los Angeles, Boston, and Denver, Greenlight Insights comprises a diverse team of highly skilled industry professionals who offer deep expertise about next-generation displays.