Beijing, China June 20, 2019 - Greenlight Insights Analyst Natalie Yue has been invited to deliver a keynote presentation at next week's Sandbox Immersive Festival (SIF) 2019, which will take place June 24th to 30th in Qingdao, China. SIF is the biggest new media festival in China, with the goal to promote immersive and interactive storytelling.

At SIF 2019, Ms. Yue will share her insights on the forces driving current changes in the Chinse location-based virtual reality industry, as well as the evolving role augmented reality is playing in the delivery of location-based entertainment use cases. Ms. Yue will give her keynote titled “The Market Potential for Chinese xR LBE” and moderate a panel titled “The Current and Future State of Immersive Technology.”

“The Chinese location-based virtual and augmented reality market is undergoing significant change and accelerated growth,” says Natalie Yue, Analyst at Greenlight Insights. “This growth is being driven by increased demand for immersive entertainment and lower startup costs for new venues. I look forward to discussing key trends and our outlook for the location-based VR market at this year’s Sandbox Immersive Festival.”

"Industry experts like Ms. Yue are on the cutting edge of new digital technologies and are the types of visionaries who will make the Sandbox Immersive Festival a must-attend for immersive storytelling professionals,"said Eddie Li, Curator for SIF 2019. "We are excited to feature Greenlight Insights on the main stage to assist our attendees as they map out their path to dominating the rapidly evolving immersive technology landscape. Be prepared to be inspired."

For more analysis on the Chinese location-based virtual and augmented reality market, order the recently released report The State of Location-Based Virtual Reality in China.

About Greenlight Insights

Greenlight Insights provides proprietary market research, consulting, and events about the future of virtual and augmented reality. Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly skilled industry professionals who offer deep expertise in virtual and augmented reality. For more information, visit https://greenlightinsigh.com.

About Sandbox Immersive Festival (SIF)

Being a global networking platform for next generation creators, SIF aims to become a future hub of innovation and creativity for XR industry, providing new opportunities for global talents in Asia region and beyond. This year, SIF 2019 is curating a unique experience by presenting Immersive Summit, Official Screenings, Immersive Art Exhibition, Project Pitching, Business Market, Sandbox Award Ceremony and networking events. We hope to share and discover the exciting future of immersive industry with you. For more information, visit http://www.sandboxif.com/about