New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry

San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will provide critical insight at a global level with key macro and micro trends faced by companies in the virtual reality technology and related consumer industries. The report will overview major competitors in the field including Facebook, Microsoft, Samsung, HP, and others.

As the global leader in market intelligence for virtual reality, Greenlight Insights collects data on thousands of companies, consumers, and executive attitudes to assemble the industry’s most comprehensive knowledge graph.

“Over the last year, we’ve witnessed unparalleled growth in the size and structure of the virtual reality industry as new global corporations, entrepreneurs, and investors seek to capitalize on the interest in virtual reality,” says J.C. Kuang, Analyst at Greenlight Insights. “Moving forward, the challenge for companies planning to build sustainable businesses will be making decisions today that have an impact in years to come. Actionable insights based on real data and critical analysis will be the key to helping businesses of all sizes make smarter decisions.”

In the consumer content marketplace, Greenlight Insights found that most consumers use VR for games and entertainment. The unexpected success of rhythm games, such as Beat Saber, have spawned a substantial number of imitators. However, Greenlight Insights finds that first-person shooters (FPS) are still an extremely popular game genre, as are wave shooters, multiplayer adventures and shooting games.

Greenlight Insights’ 2020 Virtual Reality Industry Report will be available in March 2020. For more information, and to become a subscriber to Greenlight Insights’ Virtual Reality Intelligence Service email hello@greenlightinsights.com, visit greenlightinsights.com, or call 415-854-3282.

About Greenlight Insights

Greenlight Insights provides market intelligence on smart, virtual reality, and augmented reality display technologies through proprietary data, insights, and analysis. Greenlight Insights delivers critical strategic insights to the world's leading technology companies, publishers, service providers, institutional investors, and government entities.

Based in San Francisco, with offices in Los Angeles, Boston, and Denver, Greenlight Insights comprises a diverse team of highly skilled industry professionals who offer deep expertise about next-generation displays.