Greenlight Insights’ prestigious Innovation Awards recognize innovative virtual and augmented reality technology (xR) and best-in-class industry applications. These exemplary innovations are vital as catalysts for organizations across all industries transforming into experiential enterprises. In recognition of this exciting and important work across the industry, the annual awards will be presented to honorees at xRS Week 2020.
Innovation areas
Innovation areas include:
- Technology: Virtual and augmented reality hardware or software innovations providing significant, functional, and novel developments resulting in products, applications and services that more powerful, realistic, effective, or easier to use.
- Applications: End-user organizations from all vertical industries, including but not limited to gaming, media, entertainment, marketing, retail, healthcare, and industrial sectors, who have implemented an innovation using xR featuring:
- Innovative business models which allow end-user organizations to develop new strategic value-creation or profit models
- Innovative service or product offerings that improve the customer experience or support the marketing strategy of end-user organizations
- Innovative initiatives of end-user organizations in order to improve operations, increase operational efficiencies, or save costs
- Innovative business models which allow end-user organizations to develop new strategic value-creation or profit models
- Innovative service or product offerings that improve the customer experience or support the marketing strategy of end-user organizations
- Innovative initiatives of end-user organizations in order to improve operations, increase operational efficiencies, or save costs