A New Global Perspective in Latest Industry Report

Greenlight Insights Press Releases

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Greenlight Insights’ fifth virtual reality industry report to be co-authored with leading VR news site, Road to VR, and to provide global forecasts and industry analysis.

Looking ahead is tricky business. Predicting what might occur in one year from now is one thing, but looking further out is difficult. Megatrends author John Naisbitt said, “The most reliable way to forecast the future is to understand the present.” That’s where Greenlight Insights puts the majority of its energy. If a company truly understands where things are today, it has a chance at creating a view of the future.

This is why Greenlight Insights, the global leader in virtual and augmented market intelligence, and Road to VR, the world's leading independent news publication dedicated to the consumer virtual reality industry, will come together, again, to publish the Virtual Reality Industry Report: Spring 2017. This report is the fifth edition of Greenlight Insights’ annual report providing a comprehensive perspective on the virtual reality industry, including hardware unit forecasts, market revenue forecasts, industry and& technology analysis, and other special topics for industry executives.

“With history and data points, one can extend trend lines to gain a sense for where something is headed,” said Clifton Dawson, CEO of Greenlight Insights. “We have collected and analyzed hard data via our global consumer attitudinal and behavioral surveys, our proprietary Virtual Reality Industry Monitor survey, and through the course of hundreds of analyst briefings for the last three years.”

This year’s report will look to add historical data on headset shipments and global forecasts through 2021. The report, currently available for pre-order, will include special in-depth sections on China and Japan. Greenlight Insights’ Market Forecast is based on a market model specific to the dynamics of the VR market and identifies the key influencing factors about which assumptions are made.

“2017 will be another foundational year for the entire VR industry. Closely evaluating current and upcoming technologies, market adoption drivers, and growth obstacles are critical to making informed strategic decisions that cut through hype and buzz," said Ben Lang, Co-founder & Executive Editor of Road to VR. “The Virtual Reality Industry Report: Spring 2017 will push the industry forward with data-driven insights and practical thought-leadership.”

Last year’s Virtual Reality Industry Report was purchased by some of the world’s most innovative organizations, including Google, HTC, Sony, Intel, Tencent, and many other companies and educational institutions worldwide. Pre-order today for significant savings.