National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency

Clifton Dawson, Principal Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

National Retail Federation 2020- More retailers readying to use immersive technologies to drive customer engagement
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The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.

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