SAN FRANCISCO, March 5, 2018 - Greenlight Insights has been confirmed as the Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content, and will take place on April 9-12, 2018 in Cannes, France.

Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing the TV and digital content market today. Greenlight Insights forecasts global spending by consumers on virtual reality content to exceed $10B annually by 2022.

MIPTV and the Immersive Content Leadership Summit brings together executives from around the world to help shape future of the VR content marketplace. The MIPTV and Greenlight Insights’ Analyst Partnership provides the conference with best-in-class research for the VR, entertainment, and finance executives attending MIPTV 2018. Greenlight Insights will share consumer adoption trends, market size projections, and insights on what’s driving the value of the potential content marketplace.

"Greenlight Insights is excited and honored to be invited as a partner of MIPTV, which has become the world’s top conference for entertainment executives,” said Clifton Dawson, CEO of Greenlight Insights. “This year’s focus on the convergence of immersive, social and local is particularly timely. We are looking forward to engaging with this international group of executives as we tackle challenges currently facing the digital entertainment landscape."

“Data and great analysis must inform the development of any sustainable market,” said Bastien Gave, Conference Executive Producer of MIPTV. “MIPTV’s collaboration with Greenlight Insights will provide the Summit participants with great clarity despite the rapid advancements in technology, consumer adoption, and market dynamics.”

Attendees will receive a special report titled, “State of the Global VR Content Marketplace.” These findings are from Greenlight Insights. This report is part of the company's VR/AR research service, which includes research, data, and analyst insights. To learn more about this research service, connect with us. 

About Greenlight Insights

Greenlight Insights provides proprietary research and advice for global technology companies, Fortune 500 brands, and innovative startups to help them make better strategic decisions about the New Experience Economy™. Visit greenlightinsights.com for more information and follow @AskGreenlight on Twitter.