Today we are launching the latest wave of the RealityIQ survey, which is fielded twice throughout the year among thousands VR/AR technology vendors, content developers, commercial users, and other professionals worldwide in an effort to better understand the health and habits of companies producing, adopting and investing in virtual and augmented reality initiatives. Now in its 7th wave, the survey provides proprietary industry- and sector-specific benchmarks, which are used by companies to set priorities for the coming years.

Location-Based Entertainment Emphasis in the RealityIQ Survey

This year’s survey remains largely unchanged from prior waves, providing an opportunity to report on emerging trends over time. The survey engages developers, entertainment and non-entertainment producers, hardware manufacturers, distributors, marketers, and investors to assess:

• Business performance expectations (revenues, profitability)
• Platforms for which content and hardware are being developed
• Distribution plans
• Product price points
• Company metrics (including areas of focus, performance expectations, and financing)

We’re pleased to see that the survey and its findings serve as the de facto benchmark for the VR/AR community to find the pulse of the industry. The survey, which was developed based on the Delphi Method, a structured communication technique originally developed as a systematic, interactive forecasting method including a panel of experts.

The survey is open for responses now at www.surveymonkey.com.

Greenlight Insights clients can learn more in the report “Location-Based Entertainment VR/AR Survey—Key Findings“ or by contacting hello@greenlightinsights.com.