A newer version of this research is available: 2018 Virtual Reality Consumer Report

Attitudes Toward Virtual Reality: Consumers in the United Kingdom

Greenlight Insights collaborated with SuperAwesome, a youth market research firm based in London, England, to produce the first comprehensive study exploring consumer attitudes towards virtual reality technology in the UK.

Release Date: January 14, 2016

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This 60-page report analyses consumer trends from 1,018 participants ages 10 – 60+ years old about virtual reality products and content in the United Kingdom. The report is aimed towards marketers and investors looking for more in-depth, localized insights around the virtual reality industry.