Augmented Reality Head-Up Displays for Automotive 2019

Car manufacturers are implementing Augmented Reality (AR) Head-up displays (HUDs) with large display areas and long virtual image distance making it possible to display information enabling completely new and enhanced driving experiences.

Release Date: June 2019


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This report provides a summary of key market trends impacting the adoption of AR HUDs in the automotive industry. The Augmented Reality Head-Up Displays for Automotive Report features:

  • Insights on how recent events are transforming the technology landscape, including OEMs, optical & display systems
  • Analysis of 15+ key market players, including Japan Display, DigiLens, Continental, Texas Instruments, and more.
  • Greenlight’s opinion on major obstacles and long-term potential opportunities