A newer version of this research is available: 2018 China Country Report

The Reality of Virtual Reality in China

Greenlight Insights provides key virtual reality industry market statistics and trends specific to the Chinese VR market, including the projected overall size and composition of the domestic market through 2021.

Release Date: April 6, 2017

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China represents the biggest consumer market in the world, and potentially the biggest VR market in the world. It is therefore not surprising to see the level of domestic activity - thousands of virtual reality tech startups, support from the central and provincial governments, and increased interest at academic centers across China. From HMDs to cameras, content production to distribution channels, companies are refining their respective businesses. More importantly, VR is acting as a global medium for the first time, and the Chinese market is more accessible and open on all aspects than ever before.