Microsoft Mixed Reality: The Emerging Windows VR Ecosystem

With their sub-$400 prices, the new headsets could expand the market and stimulate demand for VR headsets. This research analyzes the impact of the impending release of a major new VR headset platform.

Release Date: September 2017

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During the 2016, Microsoft announced that they and their top technology partners - Acer, ASUS, Dell, HP, Lenovo, and 3Glasses - were releasing a slate of Windows Mixed Reality headsets during the holiday season of 2017. Adding the new VR headsets to the HoloLens, Microsoft is building a formidable VR/AR product portfolio.
This Research Note addresses several key questions when assessing the future of the Microsoft Mixed Reality platform:

  • What are the key differentiators of the Windows headsets compare to the competition?
  • What is Microsoft's sales strategy?
  • How many headsets are expected to be sold during Christmas 2017 and in years through 2021?


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