A newer version of this research is available: 2018 Virtual Reality Consumer Report

2015 Virtual Reality Consumer Report

Uncover what consumers really think about virtual reality. Get a comprehensive, data-driven analysis on consumer expectations for major products, content, prices, and more in our virtual reality reports.

Original Release Date: November 4, 2015

Receive our analyzed consumer survey data in a 139-page report. This landmark, 2,200+ person nationally-representative survey conducted in October 2015 reveals attitudes about major headsets and content categories that will both drive or inhibit the adoption of VR for years to come.

Everything You Need To Know In One Report

virtual reality reports

The 2015 Virtual Reality Consumer Report was researched and written in conjunction with Touchstone Research, a market research company with expertise in youth, teen and families.

This 139-page report features proprietary data and analysis on:

  • Awareness, Familiarity & Experience With VR
  • How Consumers Feel About VR
  • Purchase Intent for VR Headsets
  • Interest in Types of VR Content & Experiences
  • Concerns About VR
  • Consumer Target Segments
  • Implications