Lindsey Wadle
New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More
Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?
J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More
Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?
J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles
The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More
Five Things To Know About Microsoft Mixed Reality
Clifton Dawson, Principal Analyst Augmented Reality, Virtual Reality
In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More
A Strategy Planner’s Review of Microsoft Build Conference 2017
Clifton Dawson, Principal Analyst Insight Articles, Virtual Reality
Microsoft Build Conference 2017 was held May 10 -12 in Seattle, WA. The three day conference is the company’s annual event aimed at application developers and software engineers using Microsoft technologies. Although the Microsoft Build Conference is hosted for the development community, there are several important implications for strategy analysts in the immersive technology and creative industries. Here’s what every planner should need about … Read More