Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More

Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC

J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More

Penumbra Launches new REAL Immersive System for the Physical Therapy Market

Clifton Dawson, Principal Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Healthcare, Insight Articles, Virtual Reality

Traditional rehab services are used by millions of people annually who suffer disability from strokes and other neurological conditions. Traditionally, rehab is typically administered by physical and occupational therapists who try to help patients recover as much function as possible. This week at the American Physical Therapy Association’s annual conference for 35,000 professionals, global medical device company Penumbra, Inc., announced … Read More

CES 2020 Preview: 5G and XR Displays to Headline

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More

Mi VR is Uncertain, But China Still To Drive VR Growth

J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

According to reports, Chinese electronics company XIaomi has decided to permanently shutter its consumer VR operations. Western and Chinese media outlets circulated a report stating that Xiaomi had fired the Mi VR Go development team, signaling its intent to discontinue development of the platform. Best known for its large smartphone and consumer electronics business, Xiaomi served as a key OEM … Read More

Vive Enterprise Solutions Reinforce HTC’s Business Practice

Chelsea Mercer, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Virtual Reality

On July 1st, HTC announced VIVE Enterprise Solutions, a new business unit that focuses on delivering services to businesses and developers. HTC will now provide professional services, business solutions, and support along with hardware and software solutions centered around four major categories: training and simulation, design and visualization, virtual collaboration, and location-based entertainment.  The new business unit is the result … Read More