Greenlight Insights
San Francisco, July 24th, 2020 – Despite the negative impact of the COVID-19 pandemic, the 360 and spherical video camera market will experience growth through 2024. This is largely due to the increasing adoption of new monoscopic camera systems and artificial intelligence that enables them to be utilized in a variety of roles — beyond simple point-of-view video capture. A … Read More
Insta360 Expands Portfolio, Launches New Mini-Camera Targeting Social, Short-Form Video
Natalie Yue, Analyst Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
The market for cameras is highly competitive and characterized by rapid technological advances and frequent product introductions. Nowhere is this more evident than with Insta360, the marketer of spherical 360-video cameras such as the One X, Nano S, and Titan. This week, Insta360 announced it would begin selling the Insta360 Go, a camera it bills as the “the world’s smallest … Read More
Market Shift: Top 360° Camera Manufacturers Re-Focus on Action Camera Market
Alexis Macklin, Research Manager Client-Only, Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
The following is part of our Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. For the first time in recent years on the CES trade show floor, the buzz on the 360-degree camera market declined. Ricoh and Yi Technologies were notably absent, GoPro hid the Fusion away from its main … Read More
CES 2017 Brings Product Diversity to the VR/AR Ecosystem
Alexis Macklin, Research Manager Insight Articles
Among all the home assistants, robotics, and wearable tech, virtual and augmented reality was a highlight at the 50th Consumer Electronics Show through new product releases and announcements. The biggest consumer electronics conference prominently showcased VR and AR on the expo floor. Major manufacturers like Intel, Qualcomm, and Huawei highlighted VR in a big way with AR headset manufacturers having … Read More