The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More
The Void Opens Newest LBE VR Operation in Malaysia
Natalie Yue, Analyst Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality
The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. The Void, a leading location-based entertainment venue operator, opened its first Asia-Pacific (APAC) location on December 6th in Malaysia. Over … Read More
Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy
Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality
HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More
Ghost Busted! VR Theme Parks Are New Reality in Interactive Entertainment
Alexis Macklin, Research Manager Insight Articles, Media & Entertainment
In anticipation for the July 15 release of the new Ghostbusters movie, The Void in partnership with Sony opened Ghostbusters Dimension, a “hyper-reality experience” where fans can battle ghosts and demons as if they were a ghostbuster. The virtual reality experience is now open to the public in New York City’s Times Square at Madame Tussaud’s. The Void’s goal is … Read More