Greenlight VR, the only business intelligence firm for the virtual reality industry, is hosting a special webinar to accompany its recent U.S. and UK Consumer surveys. Anyone with a need for insights about consumers should attend this one-of-a-kind event, where leading consumer insights researchers dive into the data and share implications for this young, yet growing industry. Topics that will be examined include consumer awareness and purchase intent for various VR products, preferences for various content categories, and other consumer attitudes toward this emerging technological medium.

“The attitudes, wants, and behaviors of today’s average consumer play a vital role in product adoption. Understanding the barriers of adoption at a consumer level will allow product designers, marketers, and content producers to maximize their commercial success.” - Sean Whitmore, Research Analyst, Greenlight VR

“The consumer market is ready for VR,” says Whitmore, a lead researcher for the 2016 UK Consumer Survey. “Whether consumer demand will be primarily for mobile, console, or PC-based devices and applications is still uncertain. But, our data shows that the gaming community is not the only market segment craving for unique VR content.” Attend Greenlight VR’s Consumer Insights Webinar from the comfort of your home or office and explore what consumers really want from virtual reality.

Event Main Contact:
Sean Whitmore
Research Analyst
sean.whitmore@greenlightvr.com

Participants:

• Clifton Dawson, CEO, Greenlight VR
• Sam Clough, Strategic Insights Director, SuperAwesome Insights
• Ian McClellan, Market Insights Manager, Intel

Who Should Attend:

This conference is designed to specifically benefit:

• Marketing Directors
• Advertisers
• Product Managers
• Academicians

Important Details:

• Date: January 15, 2016 10:30 am PST (60 minutes)
• Location: WebEx
• Registration: http://greenlightvr.com/webinars/consumer-insights
• Cost: $25 (includes access to archived recording.)