xR at SXSW Interactive 2019

Clifton Dawson, Principal Analyst Advertising, Apps & Games, Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

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SXSW Interactive 2019 just ended, and virtual and augmented reality ("xR") were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren't in Austin, here’s a summary of what I think marketing executives should know.

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