Greenlight Insights Publishes Summary of xR in 2018

Greenlight Insights Press Releases

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Final report of 2018 highlights key VR + AR developments, looks forward to 2019

San Francisco, CA – Greenlight Insights, a leading supplier of intelligence on the xR marketplace, today announced the publication of its last report of 2018, the 2018 Year-End xR Trends Report. This 35-page report highlights the most important trends in the xR industry in 2018, and offers informed predictions of where the industry is going in the new year. Through data presented in charts, tables, and thoughtful analysis by the analysts at Greenlight Insights, the report provides information that will enable ODM/OEMs, component suppliers, integrators and commercial end-users the data points they need to make better-informed decisions for their businesses.

Presented in four main sections, Virtual Reality, Augmented Reality, Other Immersive Displays, and Technology to Keep an Eye On, the report briskly summarizes key moments in each sector and suggests which factors will most influence the industry in 2019.

Said Greenlight Insight’s Chief Analyst, Ben Delaney, “The most common question I get is, ‘What did you see that impressed you?’ In this final report of the year, we answer that question in all the important sectors of the industry. We explain why stand-alone headsets are going to be really important to the consumer and enterprise market. We analyze the out-of-home entertainment market and show why the high rate of churn there is not a bad thing. And we even look over the horizon, to describe several technologies that are just starting to appear, but which we believe will have a big impact on xR in the next 2-3 years.”

Greenlight Insights’ 2018 2018 Year-End xR Trends Report is available from your Greenlight Insights account representative, or by contacting the company at

About Greenlight Insights

Greenlight Insights provides proprietary syndicated research, consulting, and events about the future of virtual and augmented reality (xR). Greenlight Insights delivers critical strategic insights to the world's leading hardware brands, publishers, service providers, institutional investors, and government entities.

Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in human-machine interface technologies. To learn more about becoming a client, visit