The third annual Virtual Reality Strategy Conference at XRSWeek 2018, produced by Greenlight Insights, will take place October 15-18 at the beautiful Park Central Hotel in San Francisco. Featuring presentations by top business executives and global thought-leaders, this event is the key meeting for organization leadership working in xR – a catch-all term that incorporates VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). During XRSWeek, attendees from several industries will learn about advances in technology and applications that provide genuine business benefits. Over 500 participants will hear from more than 75 speakers and experience dozens of demonstrations during this four-day event.

XRSWeek 2018 includes four distinct programs: the Virtual Reality Strategy Conference, the Experiential Enterprise Summit, the Immersive Media & Entertainment Summit, and the Innovation Junto. These programs address current and future applications of xR at work and play. Presentations at XRSWeek will include examples of xR in corporate training, big data visualization, medicine, marketing, design engineering, location-based entertainment, in-home gaming, broadcast media, and much more. Sessions will include panel discussions led by Greenlight Insights’ team of analysts, plenary presentations by major industry stakeholders, and deep-dive breakouts with leaders in every aspect of xR strategy development and implementation.

Speakers during XRSWeek 2018 include industry leaders from a wide variety of organizations, illustrating the broad acceptance of xR in commercial and industrial enterprises around the world. Confirmed speakers include executive representatives of Microsoft, Oculus, Magic Leap, Qualcomm, Google, Dell, HTC, Samsung, Unity, Accenture, Comcast Ventures, GREE Capital, HP Tech Ventures, Digital Domain, Skydance Interactive, The VOID, Two Bit Circus, United Rentals, Stanford University, McClatchy, Technicolor, Variety, WIRED, and Greenlight Insights. They and other speakers will discuss the implementation of xR apps in dozens of real business cases, showing real ROI, and substantial positive business impact. See the full agenda online.

In addition to a packed sessions & networking program, XRSWeek will feature very special events, such as the grand opening of The Unreal Garden by OneDome Global. Featuring the work of visionary artists, The Unreal Garden brings art to life all around you, merging multiple layers of perception with augmented reality, projection mapping, and soundscapes to immerse you in a fantastical otherworld.

There are still a few seats available at VRS 2018. Registration is open at https://vrsconference.com/register.

Press Contact: Patricia Martinez, 415-854-3282, hello@greenlightinsights.com.

About Greenlight Insights

Greenlight Insights hosts the annual XRSWeek in San Francisco. Greenlight Insights provides proprietary and syndicated research as well as consulting services. Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in xR markets. For more information, visit www.greenlightinsights.com.