ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insight Articles

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

Instagram is Now Augmented Reality’s Biggest Retail Platform

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Media & Entertainment, Software

As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More

F8 2019: The Augmented & Virtual Reality Perspective

Facebook Developer Conference 2019: The Augmented & Virtual Reality Perspective This report contains the top stories from the show, what caught our eye, and other insights from the analyst team attending F8 2019. Release Date: May 3, 2019 Subscribers Only This product is included in: Augmented Reality Intelligence Service Virtual Reality Intelligence Service This report covers insights on the following … Read More

The Snapchat Augmented Reality Camera

The Snapchat Camera This report analyzes how Snap’s AR platform investments factor into expanding the social media giant’s role beyond photo and short video sharing. Release Date: April 29, 2019 $995.00Add to cart Snapchat now has more than 180m daily users. These users spend an increasingly vast amount of time engaging with augmented reality lenses - in 2018 nearly 33 … Read More

The Snapchat Camera: Will Snap’s Latest Augmented Reality Features Accelerate User & Revenue Growth?

Clifton Dawson, Principal Analyst Advertising, Augmented Reality, Insight Articles, Media & Entertainment

Snap Inc.

Greenlight Insights will release a new report on the Snapchat platform with the latest on its camera and augmented-related initiatives. For more on the report, view The Snapchat Camera Research Note, or contact hello@greenlightinsights.com to gain access to this report. Snap, the camera and social media company behind ephemeral messaging service Snapchat, held its inaugural Snap Partners Summit in Los … Read More

Immersive Product Marketing Solutions 2019

RealityCheck: Immersive Product Marketing Solutions 2019 As part of its RealityCheck series of syndicated research, Greenlight Insights offers a first-of-its-kind analysis of established solutions providers of xR-enabled product marketing, examining core proficiencies across different use cases, in order to aid IT buyers and strategists to determine the ideal product for their particular needs. Release Date: April 5, 2019 $4,500.00Add to … Read More

Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More