Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week - and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Why Music Matters To Virtual Reality

Greenlight Insights Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality

In light of the media’s coverage of leading game developer, Harmonix, recasting Rock Band for virtual reality, we want to provide extra analyst perspective on the important topic of exclusive content in virtual reality. Clifton Dawson, CEO at Greenlight Insights: “Exclusive content is very important for any new entertainment medium as a mechanism to attract mainstream consumers to unfamiliar platforms. And as a new medium for … Read More