Research Suggests Oculus Pricing Is Aimed At Early Adopters

Avatar Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market.  20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+.  Top adopters seen by Greenlight VR: … Read More

Greenlight VR Survey Reveals Generation Z Will Play Pivotal Role in Virtual Reality Adoption in 2016

Avatar Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More

2015 Virtual Reality Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report Original Release Date: November 4, 2015 The 2015 Virtual Reality Consumer Report was researched and written in conjunction with Touchstone Research, a market research company with expertise in youth, teen and families. This 139-page report features proprietary data and analysis on:

Virtual Reality To Drive Audience Engagement For Television Series

Avatar Greenlight Insights Consumer Insights, Media & Entertainment

We believe live entertainment and television are important business technology markets for the virtual reality industry, and expect production companies and networks to find novel uses of virtual reality to drive engagement for TV audiences. Why? Based on our research, we understand that young consumers with a strong affinity for technology are acutely aware and excited for the impending arrival of virtual reality headsets. (All … Read More