Adobe MAX 2019: Unleashing Creativity with Immersive Media

Adobe MAX 2019: Unleashing Creativity with Immersive Media This report contains the top stories from the show, what caught our eye, and other insights from the analyst team attending Adobe Max 2019. Release Date: November 8, 2019 Subscribers Only This product is included in: Augmented Reality Intelligence Service Greenlight Insights attended the Adobe Max 2019 conference for creative professionals to … Read More

Greenlight Insights xRS Week 2019: Executive Summary Report

Greenlight Insights xRS Week 2019: Executive Summary Report This report contains the top highlights from xRS Week 2019. Release Date: October 25, 2019 Subscribers Only This product is included in: Augmented Reality Intelligence Service Virtual Reality Intelligence Service Greenlight Insights hosted its annual VR/AR/XR Strategy Conference & Expo on October 16 through October 18, 2019 in San Francisco, CA. Attendance … Read More

Apple Acquires iKinema, Showing its Ambitions for Augmented Reality Avatars

Natalie Yue, Analyst Apps & Games, Augmented Reality, Insight Articles, Media & Entertainment, Software

Apple’s ARKit: What it means and why it’s important

Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More

Oculus Connect 6: Next Chapter to Immersive Technology

Ramon Conopio, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Software, Virtual Reality, Virtual Reality Intelligence Service

Virtual and augmented reality-enthusiasts will have a taste of what’s next in immersive technology at the 6th annual Oculus Connect 6 (OC6) happening on September 25th and 26th. Here are some of the trends Greenlight Insights expects to be center stage at the conference: CONTENT CREATION and DEVELOPMENT With a suite of first-generation VR products, Oculus is focusing more on … Read More

6D.AI Official Release: A Major Milestone for the AR Cloud

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software

6D.AI, a San Francisco-based startup developing an augmented reality (AR) mapping software, announced a major product milestone on August 27 surrounding the official release of its API. The company included an official business model with the API allowing developers to create applications using 6D.AI to accurately map, track, share, and store data about physical environments.