Released: August 23, 2017

Apple ARKit:What It Means And Why It’s Important

This research analyzes several key questions resulting from the Apple ARKit announcement.

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Apple announced the Apple ARKit at the Worldwide Developers Conference on June 5. Apple CEO Tim Cook has said that he sees augmented reality being a huge part of Apple's future, and now it is becoming clear what Cook has in store for the consumer electronics giant.
This Research Note addresses several key questions resulting from the ARKit announcement:

  • How will ARKit impact the strategies taken by Microsoft, Google and Facebook?
  • How will third-party developers embrace ARKit ?
  • Will ARKit lead to more AR apps?
  • Will investors rush to invest in companies creating new AR applications?


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