Thoughts by Analysts Alexis Macklin and Colin McMahon Last week, HTC announced its first mobile-based VR headset, Link. It is the first mobile-based headset to incorporate 6DoF and will be made available exclusively in Japan later this year. This is the second of two recent non-Vive headset announcements from HTC. HTC also announced an all-in-one headset in collaboration with Google. … Read More
HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR
Greenlight Insights Head-Mounted Displays, Insight Articles, Virtual Reality
This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More
Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017
Stevi Rex Location-Based Entertainment, Press Releases, Virtual Reality
SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More
Why HTC’s Mobile VR Bet Will Score Big
Alexis Macklin, Research Manager Insight Articles, Virtual Reality
HTC has revealed their next VR device will hit the mobile market by the end of 2017 and be compatible with the company’s new U Ultra smartphone. As a follow-up to the HTC Vive, their new product will emphasize the relationship of mobility in VR to reach the mass market. HTC’s CFO Chia-lin Chang said the new mobile headset would … Read More
VR Industry Takes Major Steps Toward Establishing Standards
Alexis Macklin, Research Manager Insight Articles
Google, HTC, Oculus, Samsung and other major headset manufacturers announced today a partnership to create the Global Virtual Reality Association. The goal of GVRA is to create standards and share best practices within the VR hardware industry. The announcement was not alone in the development of and call for standards. The Khronos Group announced a VR standards initiative backed by AMD, … Read More
HTC, Alibaba, Xiaomi and Huawei Kickstart the Chinese VR Ecosystem
Eddie Lou, Analyst, Asia-Pacific Insight Articles
After the launch of Daydream, PSVR and announcement of Windows10-based VR headsets in October, we didn’t expect more excitement for VR until 2017, but in the last few weeks, we are surprised about the developments from China. On both the hardware and content side, we can see great efforts Chinese VR companies put into bringing VR to the next level. … Read More
3 Announcements that Might Give Oculus an Edge
Alexis Macklin, Research Manager Insight Articles
In July, Road to VR Executive Editor Ben Lang and 2016 Industry Report contributor estimated HTCVive out selling Oculus Rift, comparing Steam install base and survey data. Moreover, according to Google Trends data compiled by Greenlight analysts, HTC Vive has been a more popular search term over the last 3-months when compared to Oculus Rift. (Note: Playstation VR has recently surpassed both … Read More