Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

Greenlight InsightsPress Releases

Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy of various VR hardware. Greenlight … Read More

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Greenlight InsightsAnalysis

We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of future commercial success, Sony’s Playstation VR should not be overlooked as a major platform contender. In fact, the PSVR … Read More

#GreenlightEvents: A Seminar On Virtual Reality From The Filmmaker’s Perspective

Greenlight InsightsAnalysis

With the proliferation of Google Cardboards and the arrival of the Samsung Gear VR this holiday season, as well as the Oculus Rift, Valve/HTC Vive, and Sony’s PlayStation VR following shortly thereafter — it seems that VR, after years in the lab, has finally arrived. Yet, while development is fast-moving, challenges remain for the creative community. Now that the tools … Read More

Experts Say Uncertainties In Virtual Reality Legal Issues Pose Significant Risk To Future Growth

Greenlight InsightsAnalysis

Despite recent technological breakthroughs by hardware and software companies, the virtual reality industry is rife with unique IP, liability, and safety concerns. On October 21, Greenlight VR held the first in a series of webinars designed to address industry topics. An international panel of legal experts from Harbottle & Lewis (London, UK), YouVisit (New York, USA), and Robison, Curphey & O’Connell (Columbus, … Read More

Senior Analyst To Give Keynote At Top Industry Event

Greenlight InsightsPress Releases

Greenlight VR is excited to announce our own Howie Leibach, Sr. Research Analyst, will provide a keynote presentation on The State of the VR Industry at VR LAUNCHPAD. Produced by SVVR and RoadToVR, VR LAUNCHPAD has assembled top investors from Samsung, Qualcomm Ventures, Rothenberg Ventures and Boost, as well as 50 VR startups, who will pitch for 3 minute each. … Read More