Google has opened Daydream to all developers this week. Any developer can make and submit a Daydream VR app through the Google Play Store, similar to the process for Android apps. The major drawback of Google Daydream was the lack of content. Play Store currently only has about 60 apps that are Daydream-capable. Partnering with select companies was strategic at launch, … Read More
VR/AR Funding: 2016 Year in Review
2016 was another year of big numbers for VR/AR—the year closed out with over $1.8B in funding flooding into the space with an increase in the number of later stage rounds and 23 M&A deals. While skeptics may question the attractiveness of VR and AR as an industry, it’s important to keep in perspective that the industry is still maturing, with … Read More
Microsoft Acquires Simplygon to Accelerate “3D for Everyone”
Microsoft acquired Simplygon on Jan. 17 for an undisclosed amount to further develop Microsoft’s “3D for Everyone” vision. Simplygon, which was developed by Donya Labs AB, a privately held company based in Sweden, develops 3D-optimization solutions for game developers, focusing on helping developers create 3D content faster, streamlining the workflow. This saves AAA game studios up to 14 work weeks … Read More
CES 2017 Brings Product Diversity to the VR/AR Ecosystem
Among all the home assistants, robotics, and wearable tech, virtual and augmented reality was a highlight at the 50th Consumer Electronics Show through new product releases and announcements. The biggest consumer electronics conference prominently showcased VR and AR on the expo floor. Major manufacturers like Intel, Qualcomm, and Huawei highlighted VR in a big way with AR headset manufacturers having … Read More
CES 2017 Coverage
Track the latest from Greenlight Insights’ analysts at the Consumer Electronics Show (CES) 2017 in Las Vegas, NV January 5th - 8th. CES 2017 Brings Product Diversity to the VR/AR Ecosystem The biggest consumer electronics conference prominently showcased VR and AR on the expo floor. Major manufacturers like Intel, Qualcomm, and Huawei highlighted VR in a big way with … Read More