Alexis Macklin, Research Manager

alexis macklin

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Alexis Macklin serves as Analyst & Research Manager at Greenlight Insights. She has more than 4 years of experience in market research and analysis.
Currently, Alexis provides expertise on the worldwide market for consumer devices, as well as consumer behavior, segmentation and preference. As consulting lead, she also manages custom projects in a variety of research areas within the Consumer Electronics division, that include topics such as competitive landscape, customer profiling, strategic review, and consumer targeting.
A sought after speaker, Alexis has delivered presentations to organizations like CES, Digital Hollywood, AWE, and NAB Show, and dozens of international events.
Alexis holds a B.A. degree in Journalism and a M.A. in Mass Communications from Arizona State University. She is based in Los Angeles, California.
Recent Research by Alexis Macklin

Market Update
Location-Based Virtual Reality: 2020 Q1 Update
March 2020
Location-Based Virtual Reality Taxonomy, 2020
Greenlight Insights Location-Based Virtual Reality Taxonomy, 2020
February 2020
Virtual Reality Head-Mount Display Taxonomy, 2020
Greenlight Insights Virtual Reality Head-Mounted Display Taxonomy, 2020
February 2020
VR/AR & Out-of-Home Entertainment at CES 2020
Flash Note
VR/AR & Location-Based Entertainment at CES 2020: Building Better Business
January 2020
Consumer Insights
2020 VR Headset Owners Segmentation Report
January 2020


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