Apple 3Q19 Earnings Recap: iPhone Maker to Continue Big Bet on Augmented Reality

Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software

Apple’s ARKit: What it means and why it’s important
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Last week, Cupertino, California-based Apple Inc. reported fiscal 3Q19 revenues of $53.81 billion, up 1% year-over-year and beating the $53.39 billion consensus estimate. While iPhone sales still account for half of the company revenues and the wearables segment exhibits hyper-growth, Apple's management remains steadfast in building the world's largest augmented reality-enabled platform.

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