Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality

Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More

Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More

And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Apps & Games, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More

Lessons Learned: A Look Back at Starbreeze’s VR Efforts

Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Starbreeze, the video game development studio and publisher, based in Stockholm, Sweden, released their annual report for 2018, detailing a look back at the year that doomed its VR ventures. Starbreeze’s virtual reality projects were less than successful, but the decision to divest came after company turmoil resulting in the shortcomings of Overkill’s The Walking Dead, company mismanagement, and even … Read More

Cinemark Deploys First VR Installation, Plans of Expansion Across Cinema Theater Chain

Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. In a move toward market differentiation, Cinemark has opened its first VR installation, in partnership with Spaces in San Jose, California. This location … Read More

Mixed Reality In-Game Casting Set to Shake Up LBE VR This Year

Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. SpringboardVR and Blueprint Reality announced a new partnership to offer location-based entertainment (LBE) VR venue operators access to Blueprint’s mixed reality in-game capture … Read More

Market Shift: Top 360° Camera Manufacturers Re-Focus on Action Camera Market

Alexis Macklin, Research Manager Client-Only, Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. For the first time in recent years on the CES trade show floor, the buzz on the 360-degree camera market declined. Ricoh and Yi Technologies were notably absent, GoPro hid the Fusion away from its main … Read More