Vive Enterprise Solutions Reinforce HTC’s Business Practice

Chelsea Mercer, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Virtual Reality

On July 1st, HTC announced VIVE Enterprise Solutions, a new business unit that focuses on delivering services to businesses and developers. HTC will now provide professional services, business solutions, and support along with hardware and software solutions centered around four major categories: training and simulation, design and visualization, virtual collaboration, and location-based entertainment.  The new business unit is the result … Read More

Continental and Leia Partner on Light Fields for Automotive

Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Insight Articles

On June 11th, Continental AG and Leia Inc., announced their intent to partner on a 3D light field display for usage in automotive HUDs. The product is planned for mass production in 2022. Such technology will allow drivers and passengers to see information in 3D from an in-vehicle display, without glasses or head tracking.  Lightfield displays may become a useful … Read More

ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insight Articles

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

DigiLens: Investments Continues in Optical Solutions for Augmented Reality

Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Up Displays, Insight Articles

Last week, DigiLens raised $50 million in a Series C funding from a host of prominent investors, including UDC Ventures, Samsung Ventures, Niantic, Continental AG, Sony Innovation Fund, and Diamond Edge Ventures. The oversubscribed investment will go toward further development of DigiLen’s holographic waveguide displays, which are used in the aerospace, enterprise, military, and automotive industries.

Transforming Energy: Shell Commits to RealWear Head-Mounted Display Deployment

Chelsea Mercer, Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles

International energy company Royal Dutch Shell has expanded its integration of xR in ongoing operations, with plans to equip workers with AR headsets for use in the field. The headsets will be utilized across the globe to assist on major projects. Shell’s move to adopt RealWear’s HMT 1Z1 device is a digital workflow solution. Shell’s field operators will use the … Read More