Apple Acquires iKinema, Showing its Ambitions for Augmented Reality Avatars

Natalie Yue, Analyst Apps & Games, Augmented Reality, Insight Articles, Media & Entertainment, Software

Apple’s ARKit: What it means and why it’s important

Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More

Dave & Busters 2Q19 Results: Virtual Reality Platform Investments To Continue

Natalie Yue, Analyst Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Dave & Buster's Takes Location-Based VR Nationwide

Dave & Buster’s, the parent company of Google, reported fiscal 2Q19 revenues of $345 million during the quarter, up 8% year over year and matching consensus estimates. The Dallas, Texas-based owner and operator of high-volume entertainment and dining venue continued to leverage their virtual reality platform to revitalize its existing stores and establish it as a go-to place for cutting-edge … Read More

Insta360 Expands Portfolio, Launches New Mini-Camera Targeting Social, Short-Form Video

Natalie Yue, Analyst Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The market for cameras is highly competitive and characterized by rapid technological advances and frequent product introductions. Nowhere is this more evident than with Insta360, the marketer of spherical 360-video cameras such as the One X, Nano S, and Titan. This week, Insta360 announced it would begin selling the Insta360 Go, a camera it bills as the “the world’s smallest … Read More

Virtual Reality Platform DPVR Sets Sights on IPO in China

Natalie Yue, Analyst China xR Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our China Quarterly VR/AR Headset Forecast & Tracker, which includes forecasts, vendor market share, and insights about virtual and augmented reality head-mounted displays in China. DPVR, a virtual reality technology company based in Shanghai, China, is applying to go public and plans to raise tens of millions of financing to fund the company’s operations, research and … Read More

These Chinese VR/AR Startups Impressed at CES 2019

Natalie Yue, Analyst Augmented Reality, Augmented Reality Intelligence Service, China xR Intelligence Service, Devices & Technology, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our Virtual Reality Intelligence Service and Augmented Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. Arguably the world’s biggest electronics conference with over five decades of history, technology companies know that CES is the perfect place to exhibit their latest innovation. Although the total number of … Read More

The Void Opens Newest LBE VR Operation in Malaysia

Natalie Yue, Analyst Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. The Void, a leading location-based entertainment venue operator, opened its first Asia-Pacific (APAC) location on December 6th in Malaysia. Over … Read More

Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst China xR Intelligence Service, Client-Only, Insight Articles, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More