Chinese VR/AR executives face technology, organization and leadership challenges as virtual reality sector progresses, according to 2017 Virtual Reality Industry Report. CEOs in China are increasing their investment in immersive technologies and enterprise applications, according to Greenlight Insights, the leading provider of virtual and augmented reality market intelligence. The 2017 Virtual Reality Industry Report, produced in part with iResearch, the … Read More
Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights
Stevi Rex Consumer Insights, Press Releases
SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More
Greenlight Insights Announces VRS 2017: A Clear Path to Growth
Stevi Rex Press Releases
SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More
Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017
Stevi Rex Location-Based Entertainment, Press Releases, Virtual Reality
SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More
Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast
Stevi Rex Location-Based Entertainment, Media & Entertainment, Press Releases
Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More
Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit
Stevi Rex Media & Entertainment, Press Releases
Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More
MoguraVR to Join Greenlight Insights and Road to VR as Co-Authors of 2017 Virtual Reality Industry Report
Stevi Rex Press Releases
Greenlight Insights’ fifth virtual reality industry report to be co-authored with leading VR media companies, Road to VR and MoguraVR, and will be translated into Japanese. To provide a comprehensive perspective outlook on the industry, Greenlight Insights, will again team up with Road to VR, the leading news site about the virtual reality industry, to publish the Virtual Reality Industry … Read More