Greenlight Insights
Growth slows but new post-pandemic opportunities emerge as revenue is projected to reach $1.2 billion by the end of 2025. San Francisco, CA, September 28, 2021 – As businesses pivot to an immersive-first strategy, immersive cameras will continue to play an ever greater, and even dominant, role. Given its central role in the future of immersive, Greenlight Insights anticipates a … Read More
Facebook Turns To Smart Glasses For Platform Expansion with Ray-Ban Stories
Clifton Dawson, Principal Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Smart Displays
On Thursday, September 9th, Facebook announced the launch of Ray-Ban Stories: stylish smart glasses that give users a new way to capture and share photos and video, listen to music, and take phone calls. The smart glasses are the result of a years-long collaboration with Ray-Ban and Luxottica and are primarily designed so wearers can stay present with friends, family … Read More
ByteDance Acquires Pico Headset Maker To Enter Virtual Reality Market
Clifton Dawson, Principal Analyst China xR Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
On the heels of its $4 billion acquisition of a major mobile gaming studio, ByteDance acquired Pico Interactive (“Pico”), makers of the Pico headset lineup, to enter the virtual reality market. Pico was the third-largest virtual reality headset maker globally.
Why Facebook Is Staking Its Claim on VR Advertising
J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality
Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More