On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More
Snap Partner Summit 2021 Recap: Augmented Reality Takes A Big Leap Forward for Social Commerce Brands
Clifton Dawson, Principal Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Partner Summit 2021 is an annual event held by Snap, Inc., the company behind Snapchat and Spectacles smart glasses for its developers, creators, advertisers, and other business partners. This year’s Snap Partner Summit was streamed live on June 11th. It’s the 3rd Snap Partner Summit, and it was a very important event as Snap delivered its short term and … Read More
Snap and WaveOptics Enter The Shrinking AR Smartglasses Race
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles, Semiconductors, Venture Capital, Private Equity, and M&A
Following the announcement of its new Spectacles AR development kit, Snap Inc. has announced its deal to acquire waveguide supplier WaveOptics. The deal is worth over $500 million, at least half of which is to be paid in stock. The partnership between the two companies signals a recommitment from Snap to develop and produce true AR smartglasses within the next … Read More
SightCall Round Shows Maturity in Enterprise AR Market
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Interfaces, Software, Venture Capital, Private Equity, and M&A
Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More
Greenlight Insights Forecasts Growth in Volumetric Video
Greenlight Insights Augmented Reality, Devices & Technology, Imaging & Video, Press Releases, Virtual Reality
San Francisco, CA – May 10, 2021 — Among renewed interest from investors and technology companies, new research from Greenlight Insights highlights compelling long-term market potential for volumetric and depth-enabled video technology. Greenlight Insights’ research shows that the market for volumetric capture, compression, and sharing technology could reach a value in excess of 2.5 billion by 2026, and surpassing 40 … Read More
VIVECON 2021: Why HTC Is All-In On HTC Vive Pro 2 and Vive Focus 3
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Events, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
HTC Vive will launch a new piece of VR hardware at its online product event, VIVECON, on May 11-12. Based on reporting from media outlets, it is likely the company is teasing an upgrade/refresh to the Vive Focus Plus and Vive Pro; HTC released the first headset in April 2019, and unofficially discontinued and replaced the second with the Vive … Read More
Campfire Foregrounds AR Amidst Recent VC Interest in Remote Work
J.C. Kuang, Analyst Insight Articles
Campfire, a recently unveiled startup, secured $8 million in venture funding per its April 27th announcement. The company plans to offer an integrated hardware and software solution for remote collaboration in industries such as engineering and architecture. Clients in these fields are ideal since visually-oriented design workflows such as CAD are commonplace. Building on the design of the defunct Meta … Read More