Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market. 20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+. Top adopters seen by Greenlight VR: … Read More
Three Expectations for Virtual Reality at CES This Week
Virtual reality is going to be one of the hottest topics at this year’s Consumer Electronics Show (CES) in Las Vegas, CA. In fact, the Consumer Technology Association (CTA), the organization that runs CES, says more than 40 exhibitors will display the next wave of immersive multimedia for virtual reality systems and environments, gaming hardware, software and accessories designed for … Read More
Our Roadmap for 2016
In 2015, we’ve focused on delivering research to help innovative companies create virtual reality with confidence. We’ve increased transparency about the industry through our knowledge graph and created industry-leading research reports, which are trusted by some of the world’s most innovative organizations, including Google, Intel, CCP Games, Rothenberg Ventures, Singularity University, and hundreds of companies worldwide. But we’re not stopping … Read More