Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More

Worldwide Virtual Reality HMDs Forecast, 2020-2024

Worldwide Virtual Reality HMDs Forecast, 2020–2024 Release Date: March 2019 $3,500.00Add to cart This Greenlight Insights study provides an updated forecast for the worldwide virtual reality head-mounted displays (HMDs) market for the 2020-2024 period. The Worldwide Virtual Reality HMDs Forecast, 2020-2024 addresses: How will VR head-mounted displays adoption vary by region and industry? What will be the VR head-mounted displays … Read More

Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC

J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More

2020 Virtual Reality Industry Report

2020 Virtual Reality Industry Report Critical insight at a global level with key macro and micro trends faced by companies in the virtual reality technology and related consumer industries. Release Date: March 2020 $1,995.00Add to cart Our most recent five-year global industry forecast and outlook on how the market is set to change. Plus: Strategic recommendations in key business segments … Read More

ARIA 2020: Predicting The Next Decade in Augmented Reality

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software

On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More

What Samsung’s 5G Flagships Mean For Mobile AR

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Telecommunications

Samsung’s annual Unpacked event once again provided a platform for the company to tease its newest flagship hardware. In addition to its latest foldable phone, the Galaxy Z Flip, the computing giant also announced an update to their smart buds, Galaxy Buds+. Most notably, Samsung introduced the Galaxy S20 line, the second mass-market handset to feature Qualcomm’s 5G-enabled Snapdragon 865 … Read More