J.C. Kuang, Analyst
On January 15th, media outlets reported the acquisition of edge computing technology startup Xnor.ai by Apple. The Seattle-based company is known for developing AI and machine learning tools for efficient, low power computing environments deployable at the edge. The company is the latest in a long series of technology-focused acquisitions by Apple and is expected to significantly reduce iOS platforms’ … Read More
National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency
Clifton Dawson, Principal Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles
The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.
Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment
With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More
In 2019, XR Venture Investment Edged Off Record Highs
Clifton Dawson, Principal Analyst Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A, Virtual Reality, Virtual Reality Intelligence Service
Across the last decade, virtual and augmented reality (xR) has grown from a blip on the radar of investors to a robust sector receiving $10.4 billion in venture dollars invested since 2014. In 2019, 202 xR startups raised $1.8B. Though a new xR company entered the public markets in 2019, exits were a somewhat mixed bag, with M&A slightly above … Read More
After A Strong CES 2020, Chinese Vendors Put Pressure on Global Virtual & Augmented Reality Manufacturers
Chui Yin Chau, Analyst Augmented Reality, Augmented Reality Intelligence Service, China xR Intelligence Service, Client-Only, Devices & Technology, Head-Mounted Displays, Virtual Reality, Virtual Reality Intelligence Service
More than 4,000 companies from around the world traveled to Las Vegas last week to exhibit new innovations at the world’s largest technology conference, CES. The annual conference routinely showcases some of the leading advancements in consumer electronics from smart homes to robotics to wearables. This year, virtual and augmented reality were hot topics, with Chinese vendors leading the market with … Read More
VR/AR Displays at CES 2020: Where To From Here?
VR/AR Displays at CES 2020: Where To From Here? This show report contains the top analysis on VR/AR/XR displays from CES 2020, and updates from the team and what caught our eye. Release Date: January 16, 2020 Consumer Electronics Show (CES) is one of the world’s largest shows and one of the most critical for observing trends in new consumer … Read More
CES 2020: A New Narrative for Chinese VR/AR Companies
CES 2020 Takeaways: A New Narrative for Chinese VR/AR Companies A special market report with exclusive analysis of key announcements and expo floor buzz about Chinese VR/AR companies from CES 2020. Release Date: January 28, 2020 Consumer Electronics Show (CES) is one of the world’s largest shows and one of the most critical for observing trends in new consumer electronics … Read More