Clifton Dawson, Principal Analyst
On the heels of its $4 billion acquisition of a major mobile gaming studio, ByteDance acquired Pico Interactive (“Pico”), makers of the Pico headset lineup, to enter the virtual reality market. Pico was the third-largest virtual reality headset maker globally.
Global Immersive Camera Industry Report, 2021
Global Immersive Camera Industry Report, 2021 This report focuses in on the most important developments in hardware and platforms, as well as our industry-leading quantitative insights and forecasting. Release Date: June 2021 View Report The Global Immersive Camera Market Report includes Greenlight Insights acclaimed analysis and forecasting on hardware, software, surveying the ongoing impact of recent trends such as remote/hybrid … Read More
Why Facebook Is Staking Its Claim on VR Advertising
J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality
Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More
How Can Facebook Bring Fortnite Into Virtual Reality?
J.C. Kuang, Analyst Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality
On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More
Greenlight Insights Forecasts Growth in Volumetric Video
Greenlight Insights Augmented Reality, Devices & Technology, Imaging & Video, Press Releases, Virtual Reality
San Francisco, CA – May 10, 2021 — Among renewed interest from investors and technology companies, new research from Greenlight Insights highlights compelling long-term market potential for volumetric and depth-enabled video technology. Greenlight Insights’ research shows that the market for volumetric capture, compression, and sharing technology could reach a value in excess of 2.5 billion by 2026, and surpassing 40 … Read More