Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More
VIVECON 2021: Why HTC Is All-In On HTC Vive Pro 2 and Vive Focus 3
HTC Vive will launch a new piece of VR hardware at its online product event, VIVECON, on May 11-12. Based on reporting from media outlets, it is likely the company is teasing an upgrade/refresh to the Vive Focus Plus and Vive Pro; HTC released the first headset in April 2019, and unofficially discontinued and replaced the second with the Vive … Read More
Campfire Foregrounds AR Amidst Recent VC Interest in Remote Work
Campfire, a recently unveiled startup, secured $8 million in venture funding per its April 27th announcement. The company plans to offer an integrated hardware and software solution for remote collaboration in industries such as engineering and architecture. Clients in these fields are ideal since visually-oriented design workflows such as CAD are commonplace. Building on the design of the defunct Meta … Read More
V28 Turns Oculus Quest 2 Into Must Have Product, But Still No Killer App
Arriving on April 23rd, Oculus’ v28 software update for the Quest platform brought a number of new and highly anticipated experimental/early release features to the company’s flagship VR headset, Quest 2. Among these were: Air Link, an inbuilt first-party tool for enabling wireless streaming to a linked home computer system, enabling PC-based VR games to be played in Quest 2 … Read More
Oculus Subscriptions Indicate Critical Inflection Point for VR Ecosystem
Executive leadership at Facebook and Oculus announced on Thursday they would begin offering VR developers the opportunity to implement subscription-based models for games and services available on its Quest store. In addition, several established properties such as VSpatial, FitXR, and Rec Room (which notably closed its largest funding round to date [$100M] in March of 2021). Oculus emphasized in its … Read More
Greenlight Insights Appoints J.C. Kuang as Managing Director
San Francisco, April 12, 2021 — Greenlight Insights, leading providers of business intelligence and consulting services for the XR industry, announces that J.C. Kuang has been named Managing Director and Principal Analyst. Kuang replaces Clifton Dawson, who has led Greenlight Insights as Founder and CEO for over 6 years. Dawson will remain chairman of the company. J.C. Kuang is a … Read More
Realwear Demonstrates Practical AR In Response to COVID-19
Since the beginning of March, AR hardware provider Realwear has mobilized its ruggedized industrial AR solution across a variety of high-need zones impacted by coronavirus-driven screening and quarantine policies. The spread of COVID-19 has resulted in increasing disruptions to global business continuity. Reduced travel, manufacturing and logistics stoppages, and inability to access on-premises tools and facilities has begun to negatively … Read More