Winners to Be Recognized at xRS Week 2020 in San Francisco, CA San Francisco, February 18, 2020 — Greenlight Insights is now accepting nominations for the annual Greenlight Insights Innovation Awards for virtual and augmented reality excellence. Nominations will be accepted through August 15 via an online entry form. Entry is open to any virtual and augmented reality (xR) technology … Read More
Greenlight Insights Identifies Three Companies Expected to Have an Impact on the AR Cloud Computing Market
Greenlight Insights today published a Deep Dive report profiling three companies in the Augmented Reality (AR) Cloud market with innovative new technologies or groundbreaking business models. The three companies are 6D.AI, Fantasmo, and Ubiquity6. The AR Cloud is a real-time 3D, spatial map of the world, overlayed onto the real world. Due to the increasing popularity of location-based services, the … Read More
Greenlight Insights Set To Host Inaugural Experiential Enterprise Leadership Forum April 15th in Boston
Boston, Massachusetts, February 3, 2020 - Greenlight Insights will host its Experiential Enterprise Leadership Forum at PTC CXC Boston on April 15, 2020. Companies are faced with the need for digital transformation, executives struggle to keep up with the emerging technology best practices. Executives from industries such as manufacturing, healthcare, and automotive are looking at AR/VR/XR to drive operational efficiencies … Read More
“Mirror, Mirror on the Wall!” New Greenlight Insights’ Advice to Smart Mirror Vendors on the State of their Augmented Reality Strategy
Augmented reality (AR) smart mirrors offer a new paradigm for retailers, but are yet to become integral into consumers daily lives. A recent study from Greenlight Insights titled AR Smart Mirrors at CES 2020: A New Retail Paradigm, establishes that smart mirror companies see augmented reality as a differentiator but are naïve in their ability to effectively educate consumers on … Read More
2019 Virtual Reality & Augmented Reality Funding Levels Off At $1.8B, Greenlight Insights Reports
Virtual reality & augmented reality funding reached a total of $1.8B in 2019, leveling off from 2017’s record-setting high of $2.8B, according to Greenlight Insights, a market intelligence firm dedicated to virtual reality and augmented reality research and analytics. Across the last decade, virtual and augmented reality (xR) has grown from a blip on the radar of investors to a … Read More
Greenlight Insights Identifies PTC as a Standout Vendor in New RealityCheck Report on AR Task Guidance Solutions
San Francisco, CA – January 6, 2020 — The workplace of tomorrow is here; Internet of Things (IoT) technologies have facilitated connectivity in the workplace to empower the growth of productivity to new heights. Augmented reality (AR) is the latest technology executives in Construction, Manufacturing, and Aerospace industries are embracing to transform task guidance. With the AR Task Guidance solutions … Read More
Greenlight Insights Analysts to Provide Strategic Guidance About Transformative Technologies from CES 2020
Greenlight Insights, a market intelligence firm providing strategic guidance on the most immersive technologies, is pleased to announce that 4 of our analysts will be available on-site at the CES (Consumer Electronics Show) 2020 from January 7-10 for press interviews and one-to-one business meetings to discuss the most compelling transformative technologies. With an emphasis on immersive technologies, our analysts will focus … Read More