Greenlight InsightsThe following is part of our Virtual Reality Intelligence Service and Augmented Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. Previewing the bleeding-edge devices, platforms, and components on display at CES is reason enough to be excited for upcoming technologies in 2019, but this year’s show provided ample reason for optimism … Read More
Shutdown of Augmented Reality Unicorn Blippar: The Good, The Bad, and The Ugly
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Enterprise Transformation, Insight Articles
The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality in the select industrial and enterprise sectors. After internal struggles put its latest round of emergency funding in jeopardy, AR startup Blippar has gone into administration. An external firm will handle the selling off of the company’s … Read More
Head-Mounted & Large Displays for xR @ CES 2019 Report
Head-Mounted & Large Displays for xR @ CES 2019 Access exclusive analysis on the key takeaways from CES 2019 & ensure you are the first to understand how new tech developments will disrupt your industry. Release Date: January 2019 This product is included in: Virtual Reality Intelligence Service Augmented Reality Intelligence Service The Head-Mounted & Large Displays for xR @ … Read More
Forecast: Worldwide xR Spending by Enterprise Firms, 2019-2023
Forecast: Worldwide xR Spending by Enterprise Firms, 2019-2023 Greenlight Insights’ Worldwide xR Spending by Enterprise Firm analyzes VR/AR buying trends and patterns across all key vertical industries. Order this reportRelease Date: November 2018 Loading… The research employs a blend of sources and evaluation techniques to estimate enterprise spending size and growth by analyzing specific drivers and inhibitors within each industry. … Read More
Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online
Jason Rhee Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles
The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More
Smartglasses Are Here, But Are Consumers Ready?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles
2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More
Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Venture Capital, Private Equity, and M&A
Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More